Oxfam is an international confederation of 17 organizations (affiliates)
committed to creating a just world without poverty. In Nigeria Oxfam
works in the areas of Economic Justice/Sustainable Livelihoods,
Humanitarian Programming to save lives, Advancing Gender Justice and
Good Governance, adopting a right based approach.
HEAD OF DIGITAL CAMPAIGNS
Annual Budget: Approx £280,000
Location:
Flexible (subject to being able to establish a contract of employment
and where the right to work can be obtained and/or maintained), This
post will move to Nairobi by 2019 at the latest.
TEAM PURPOSE
Oxfam
has launched a major new initiative to change the way we use digital
technology to influence and leverage the power of people to end poverty.
Over the next three years we aim to become one of the world’s leading
digital influencing organizations using mobile, web and social media to
drive, support and connect the actions, donations and offline
participation of millions of people globally and nationally, south and
north.
We will do this by building on a base of digital excellence in
our existing markets to create a more unified global voice and by
empowering teams, especially in the global south, to use digital tools
at a local level to create positive change. At the heart of this
strategy is our new digital platform https://act.oxfam.org/international
The
successful applicant will be an exciting digital leader with experience
of using mobile, web and social media to engage the public at a global
level. They will be enthusiastic about the power of digital to connect
people and amplify our voices to influence decision makers. They will be
a creative problem-solver with the technical knowledge to lead by
example and inspire a team to deliver transformational digital change in
one of the world’s largest NGOs.
Reporting to:
Deputy Advocacy and Campaigns Director: Global Campaigns until April 2017
Reporting
to Oxfam International Head of Digital and matrix managed by Deputy
Director Advocacy and Campaigns: Global Campaigns from April 2017
Staff reporting to this post: Senior Digital Campaigner, Innovation and Technical Lead
JOB PURPOSE - KEY RESPONSIBILITIES AND ACCOUNTABILITIES
This
post is responsible for providing leadership and strategic direction to
Oxfam’s digital campaigns teams and for the management and
implementation of Oxfam’s global digital
campaigns to achieve agreed objectives for mobilization, fundraising and impact at global and national level.
The
post holder will achieve this through close working relationships with
OI global campaigns and public engagement staff, senior staff from Oxfam
affiliates and at national level in priority countries.
Campaign leadership and coordination:
Provide
overall leadership, vision and strategic guidance to Oxfam’s digital
WIN (Worldwide Influencing Network) project, implementing and regularly
reviewing Oxfam’s global digital influencing strategy as well as
internal tactics to ensure the successful implementation of this
strategy.
Ensure the definition and development of strategic and
achievable priorities and objectives within a coherent and achievable
digital influencing work-plan.
Lead processes with internal and
external stakeholders at a senior level to plan and deliver outstanding
digital engagement combining advocacy, campaigns and fundraising focused
on audiences across a range of digital channels.
Ensure women’s rights are at the heart of our digital campaigns.
Participate in key OI processes (campaign planning, OI strategic planning, annual campaigns budgets, etc.) as required.
Lead implementation of some global calls to action, most likely those that need flexible resources.
Ensure
effective coordination, communication and consultation within Oxfam on
campaign decisions, to maximize alignment to agreed priorities.
Lead on institutional fundraising, to support global and national use of the platform.
Ensure
effective monitoring and evaluation processes of global calls to action
and overall use of the digital platform to deliver objectives
One program approach and WIN implementation:
Work
with fundraising colleagues to ensure that Oxfam achieves agreed goals
for recruiting donors and fundraising linked to the platform.
Work
closely with Public Engagement and program colleagues to ensure digital
influencing is integrated into all Oxfam’s work and there is a holistic
approach to engaging supporters and the public.
Work closely with
Public Engagement colleagues to ensure that digital WIN actions are
integrated and aligned across audiences and digital platforms
Work
with heads of campaigns and a decision-making group to define 10 – 15
global calls to action annually and ensure their effective
implementation.
Collaborate with all Oxfam’s worldwide campaigns, and
participate in other key OI processes (such as strategic planning) as
required by the OI Advocacy and Campaigns Director and Deputy Advocacy
and Campaigns Director.
Key Working Relationships:
Digital campaign staff reporting to head of digital campaigns
Campaign management teams and heads of the four worldwide campaigns
OI Deputy Advocacy and Campaigns Director
OI Head of Digital (expected to be appointed in April 2017)
OI Public Engagement Director
OI Advocacy and Campaigns Director
OI Associate Director of Income and Supporter Development
OI Senior Digital Engagement Manager and Digital Engagement Group
OI Social Media Manager
Public engagement and campaigns staff and decision makers in affiliates, regions and countries
TECHNICAL SKILLS, EXPERIENCE & KNOWLEDGE
Essential:
Excellent global and national campaign leadership skills and experience.
Strong team building and relationship management skills.
Strong oral and written communication skills, including high level presentation, lobby and media experience.
Proven knowledge of digital technologies and techniques and their potential application for Oxfam’s online work.
Outstanding
knowledge of social media and understanding of its potential for
engaging publics to directly influence decision makers.
Understanding of gender analysis and commitment to promoting gender justice.
Effective negotiation abilities and informal leadership skills in a multi-stakeholder, network environment
Strong organizational and project management skills, ability to manage multiple projects to deadlines.
Ability to think and operate strategically and creatively
Ability to communicate clearly and work cooperatively in a cross-cultural setting
Developing organizational strategies and plans for campaigns communication and measuring effectiveness
Ability
to provide clear recommendations and communicate complex digital issues
in order to influence stakeholders, including senior managers, with
varying degrees of technical understanding.
Experience of using digital strategies to achieve fundraising goals.
Fluent spoken and written English
Ability and willingness to travel up to 12 weeks a year.
DESIRABLE:
Other languages, particularly French, Spanish, an advantage.
Key Behavioral Competencies (based on Oxfam’s Leadership Model)
Decisiveness:
We are comfortable to make transparent decisions and to adapt decision making modes to the context and needs.
Influencing:
We
have the ability to engage with diverse stakeholders in a way that
leads to increased impact for the organization We spot opportunities to
influence effectively and where there are no opportunities we have the
ability to create them in a respectful and impactful manner.
Humility:
We
put ‘we’ before ‘me’ and place an emphasis on the power of the
collective, nurture the team and play to the strengths of each
individual.
We are not concerned with hierarchical power, and we
engage with, trust and value the knowledge and expertise of others
across all levels of the organization.
Relationship Building:
We
understand the importance of building relationship, within and outside
the organization. We have the ability to engage with traditional and
non-traditional stakeholders in ways that lead to increased impact for
the organization.
Listening:
We are good listeners who can see
where deeper levels of thoughts and tacit assumptions differ. Our
messages to others are clear, and consider different preferences.
Mutual Accountability:
We
can explain our decisions and how we have taken them based on our
organizational values. We are ready to be held to account for what we do
and how we behave, as we are also holding others to account in a
consistent manner.
Agility, Complexity, and Ambiguity:
We scan
the environment, anticipate changes, are comfortable with lack of
clarity and deal with a large number of elements interacting in diverse
and unpredictable ways.
Systems Thinking:
We view problems as
parts of an overall system and in their relation to the whole system,
rather than reacting to a specific part, outcome or event in isolation.
We
focus on cyclical rather than linear cause and effect. By consistently
practicing systems thinking we are aware of and manage well unintended
consequences of organizational decisions and actions.
Strategic Thinking and Judgment:
We
use judgment, weighing risk against the imperative to act. We make
decisions consistent with organizational strategies and values.
Vision Setting:
We
have the ability to identify and lead visionary initiatives that are
beneficial for our organization and we set high-level direction through a
visioning process that engages the organization and diverse external
stakeholders.
Self-Awareness:
We are able to develop a high
degree of self-awareness around our own strengths and weaknesses and our
impact on others. Our self-awareness enables us to moderate and
self-regulate our behaviors to control and channel our impulses for good
purposes.
Enabling:
We all work to effectively empower and
enable others to deliver the organizations goals through creating
conditions of success. We passionately invest in others by developing
their careers, not only their skills for the job.
We provide freedom; demonstrate belief and trust provide appropriate support.
We give more freedom and demonstrate belief and trust, underpinned with appropriate support.
BENEFITS
Annual Salary and Benefits: In line with Oxfam values and subject to location
Internal Job Grade: In line with Oxfam values and subject to location
Contract type: Open-ended (subject to being able to establish an open-ended contract of employment)
Interview Date
w/c 4th September, 2017.
CLICK HERE TO APPLY
DUE DATE: 21 August, 2017
Head of Digital Campaigns at Oxfam Nigeria
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