The JCDecaux Group is the number one Outdoor Advertising company
worldwide, the market leader in Europe, number 1 in Asia Pacific, in
Latin America and in Africa JCDecaux is n°1 Worldwide for street
furniture (524,580 advertising panels), n°1 in Europe for billboard
advertising (177,760 advertising panels), n°1 worldwide for airport
advertising with concessions in 230 airports, and more than 280
contracts in metros, buses, trains and tramways (395 770 advertising
panels), and n°1 worldwide in self-service bicycles. Employing a total
of 12,850 people, the Group is present in more than 70 different
countries and 3,700 cities of more than 10,000 inhabitants and generated
revenues of €3,208m in 2015
GENERAL MANAGER
JOB DESCRIPTION
The
successful incumbent is responsible to direct and coordinate the core
functions of the country including Development, Sales, Operations and
Finance ensuring each element is evolving through a culture of
continuous improvement and the impact on each department is managed in a
balanced way. Grow an ambitious attitude across the departments,
encouraging creativity and swift problem solving underpinned by the
JCDecaux quality policy and Group quality & safety standards. Drive
the country performance in an entrepreneurial style taking personal
ownership of the performance of each department resulting in strong
profitability growth.
MINIMUM REQUIREMENTS
Must have at least 5 years’ experience in a leading Multi-National
At least 2 years experience Country responsibility for P & L
Must be proficient in local language (written and oral)
Must be proficient in English (written and oral)
University graduate in Business Management or related
Previous experience in Africa would be advantageous
Nigerian Citizen
KEY RESPONSIBILITIES & FUNCTIONS
Development
To manage and develop relationships with all commercial landlord partners: public, private and corporate.
Identify new commercial landlord opportunities through which to grow the asset base in line with Group strategy.
Monitor public and private press/journals for new tender opportunities and liaise with ead Head Office on tactics.
Manage
new tender process with support from Head Office and Group,
establishing effective communication with internal and external
stakeholders.
Manage profitability of asset base with monthly review of revenue by panel and profitability per contract.
Work
closely with C.O.O Sub Saharan Africa, Sales and Marketing Director Sub
Saharan Africa, Development Manager Sub Saharan Africa, on new product
development and services to ensure the asset base evolves in line with
landlord partners and advertising client’s expectations: create new
contractual opportunities through JCDecaux’s product/service global
expertise – defining the development strategy.
Manage local asset
placements to ensure quality of location and distribution are to
JCDecaux standards and in line with landlords and advertising clients
expectations.
Manage all capital expenditure per project to ensure costs are within budgets and in-charge dates are met.
Manage country capex report on a monthly basis.
Produce monthly development report and review with CEO Sub Saharan Africa
Advertising Sales
Ensure all countrywide/long term sales agreements are proactively managed to ensure renewal and growth.
Ensure top 10 advertising clients are proactively managed to grow JCDecaux share of advertising spend.
Identify new advertising clients and grow their share of advertising spend with JCDecaux.
Manage
on a daily/weekly/monthly basis advertising sales performance against
budget and targets: conducting weekly sales meetings to ensure focus
across sales team and key objectives are set in line with local and
Group sales strategy.
Review weekly/monthly year on year tracking of revenue performance per panel type, per network, per advertising client.
Ensure
sales networks, in-charge dates and change of design requests are in
line with agreed operational resources and cost forecasts: optimise this
area – find the best balance.
Review and approve all sales commissions on a monthly basis
Review and agree sales forecasts on a weekly/monthly/annual basis.
Review and approve all advertising credits.
Approve all rate card discounts above established rules of engagement.
Avoid blank panels where possible using voidage agreements or other local initiatives without reducing profitability.
Grow engagement and revenues in digital content creation – support from Head Office.
Grow ‘Activations’ and revenues across country.
To
deliver outdoor advertising opportunities to advertisers, that promotes
and enforces brand positioning for the advertiser, that at the same
time, is economically viable to supply and develop, and delivers an
acceptable return on investment.
To build and maintain loyalty
between the advertiser and JCDecaux, and to strive towards delivering a
quality and professional medium suitable for the specific need and
market, through innovative technology, high quality standards and
professional service levels.
Manage review of artwork to ensure all advertisements are in line with Group, Country and Contractual stipulations.
Escalate with immediate effect any major sales issues to Sales Director Sub Saharan Africa.
Produce monthly sales report, in conjunction with Sales Manager and review with Sales Director Sub Saharan Africa.
Operations
Review
on a monthly basis the operational performance against planned and
reactive maintenance against contractual and internal KPIs, especially
cleanliness of assets, site presentation, 419 Scamon, digital quality,
poster presentation, printing quality.
Review management of digital spare parts repair within and out of warranty.
Review flighting performance to ensure on time and right first time targets are met.
Review printing performance to ensure on time and right first time targets are met.
Ensure flighting and printing costs are in line with Group benchmarks.
Ensure flighting and printing contracts, in accordance with Group standards, are in date and signed by authorised signatories.
Review
reactive performance against landlords and advertising sales complaints
and escalate to COO where required: target is same day/24hrs.
Review cleanliness and orderliness of employees, vehicles, depots and storage.
Review monthly stock checks and records of plant/PPE/tools receipt by employees.
Review people, vehicle, asset quality, electrical, mechanical and structural inspection action plans.
Review
operational flexibility to ensure, within reason, changing demands from
both landlords and advertising clients can be met.
Review all advertising credits due to operational performance and agree action plans to prevent re-occurrence.
Ensure management of operational data and systems are line with Group standards.
Review Health & Safety action plans on a monthly basis.
Review operational opex on a monthly basis to ensure within budget.
Review
all capex projects to ensure product delivery and on site works are to
Group standards, on time, on cost and in-charge dates are met.
Liaise
with COO for any operational support and guidance, escalating any major
issues with immediate effect. Head Office will drive and remedy all
operational issues.
Produce monthly Operations report, in conjunction with Operations Manager and review with COO Sub Saharan Africa.
Finance
Review country P & L on a monthly basis reviewing all revenues, rents, operational and other costs.
Review and approve all purchase orders in line with Head Office processes.
Approve all recruitment and salaries in line with Head Office processes.
Escalate with immediate effect any concerns to the relevant Head Office Director.
Produce monthly Finance report, in conjunction with Finance Manager/Accountant and review with CFO Sub Saharan Africa.
CLICK HERE TO APPLY
General Manager at The JCDecaux Group
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