Diageo is the world’s leading premium drinks company, a business built
on the principles and foundations laid by the giants of our industry.
Arthur
Guinness, Alexander Walker and all those many talented people that
followed in their footsteps, cared deeply about the people and
businesses they fostered, and the communities in which they operated.
Today we stand on the shoulders of these giants and act with the same
entrepreneurial spirit.
We have hundreds of beer, wine and
spirits brands – global, local, crafted, authentic, culturally relevant,
luxury brands. Products created centuries ago, nurtured and grown with
passion and care alongside incredible new products created today,
developed by people with the talent and drive to invent the future.
The
success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray® and many
more brands led to the formation of our company in 1997. And we only
thrive today because of the talent of our people to grow our brands, old
and new, and keep them strong.
HEAD OF RESERVE
Reports To: Commercial Director
Location: Lagos, Nigeria
CONTEXT/SCOPE
Guinness
Nigeria is embarking on a transformation of it’s business. Spirits will
play a core role in this change. The Head of Reserve will lead delivery
of this important pillar of the overall Performance Ambition. The
channels and customers where Reserve is the most important segment of
our portfolio are early in their development in Nigeria. The portfolio
spreads across multiple sprits categories, with multiple premium price
points.
PURPOSE OF ROLE
Lead the
multifunctional Reserve team to deliver breakthrough performance short
and long term. Drives success across key Reserve business deliverables:-
Strategy development, Commercial Planning, Performance (Full P&L
responsibility).
Top 3- 5 Accountabilities
Externally focused Commercial opportunity identification and Strategy development.
Unlocks consumer, shopper and customer insights to generate breakthrough performance opportunities.
Deeply
understands external opportunities to drive the creation and execution
of a clear and powerful commercial strategy for Diageo’s Reserve
portfolio in Nigeria. Takes full ownership for winning.
Relationship Management with key External and Internal stakeholders and Influencers
Can
influence and lead cross-functionally to get stakeholder ownership for
Reserve objectives. Can orchestrate Consumer Marketing, Consumer
Marketing, Field Sales and the broader business to achieve shared
outcomes.
Skilled in building customer collaboration and commitment
at all stage of the value chain. Negotiates with skill to achieve
win-win outcomes. Builds sustainable relationships.
Coaches and
trains the Reserve team to fulfill their potential. Infuses luxury
knowhow and knowledge, while building strong transferable functional
skills. Builds a healthy Reserve talent pipeline.
Brilliant Execution
Delivers Reserve short and long term financial objectives sustainably.
Able
to identify and prioritise highest value creating activities and role
models rapid approach to swift, effective decision making.
Clearly identifies, deploys and holds accountability for delivering Reserve executional standards.
Drive rigour and discipline in all executional activities to enable performance measurement and continuous improvement.
Champions compliance and ethics in business delivery with zero tolerance of non-compliant behaviour.
QUALIFICATIONS AND EXPERIENCE REQUIRED
Minimum 7 years’ experience in a similar role, either within an FMCG or luxury environment.
Cross functional experience across commercial / marketing.
HND/University Degree in commercial or equivalent field.
Comprehensive commercial and financial decision making experience including channel profitability and targeted trade investment.
A passion for Luxury and Reserve, with a real ambition to achieve breakthrough in this space.
An understanding of competitors, distributors and key customers, and what it takes to win in the luxury sphere.
An
expert coach and trainer of both functional and leadership capability
development. Able to instill luxury understanding and capability into
the Guinness Nigeria Reserve team.
Policies highly relevant to the Commercial Function
12
(twelve) policies are relevant to the role of Head of Reserve, in
addition, the Company has 15 (fifteen) global policies and a Code of
Business. These policies are available on the Compliance and Ethics page
of Mosaic. It is your responsibility to be fully aware of the policies
when you commence this role and if you have any questions for
clarification, please consult your Line Manager.
APPLY HERE
Current Jobs at Guinness Nigeria
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