You might know Bill Gates as a hugely successful
entrepreneur, the billionaire founder of Microsoft, or even, in his
latest incarnation, a dynamic philanthropist, but in his quieter, less
public moments he's also something else -- an avid reader.
Like many of the most successful business people, Gates recognizes
the incredible power of reading to nurture the mind and give us fresh
perspectives on the world. Perhaps that's why each year at TED he offers
his fellow attendees a suggested reading list of books he thinks they
should check out. Here are his picks for 2015.
1. Business Adventures, by John Brooks
"Warren Buffett recommended this book to me back in 1991, and it's
still the best business book I've ever read. Even though Brooks wrote
more than four decades ago, he offers sharp insights into timeless
fundamentals of business, like the challenge of building a large
organization, hiring people with the right skills, and listening to
customers' feedback," writes Gates.
2. The Bully Pulpit, by Doris Kearns Goodwin
An historian, Kearns Goodwin examines the presidencies of Theodore
Roosevelt and William Taft in this book. Why would an entrepreneur not
particularly interested in early-20th century U.S. presidents respond to
it? The tenure of these leaders is used to explore fascinating
questions, Gates explains. "I'm especially interested in the central
question that Goodwin raises: How does social change happen? Can it be
driven solely by an inspirational leader, or do other factors have to
lay the groundwork first?"
3. On Immunity, by Eula Biss
With the recent measles outbreak in the U.S. making headlines, this
pick by Gates seems particularly timely. "The eloquent essayist Eula
Biss uses the tools of literary analysis, philosophy, and science to
examine the speedy, inaccurate rumors about childhood vaccines that have
proliferated among well-meaning American parents," Gates writes,
recommending the book particularly for new parents.
4. Making the Modern World, by Vaclav Smil
Gates calls historian Smil "probably his favorite living author,"
whose every work is a must-read thanks to his clear vision and nuanced
thinking. In this book, writes Gates, "Smil examines the materials we
use to meet the demands of modern life, like cement, iron, aluminum,
plastic, and paper. The book is full of staggering statistics."
5. How Asia Works, by Joe Studwell
Why add this one to your personal reading list? "Business journalist
Joe Studwell produces compelling answers to two of the greatest
questions in development economics: How did countries like Japan,
Taiwan, South Korea, and China achieve sustained, high growth? And why
have so few other countries managed to do so?" Gates enthuses.
6. How to Lie With Statistics, by Darrell Huff
Data is all the rage, but getting the most out of it requires
numerical savvy and clear thinking. This oldie but goodie (published in
1954) can help you separate insightful uses of data from numbers that
are all smoke and mirrors. According to Gates, the topic is "more
relevant than ever. One chapter shows you how visuals can be used to
exaggerate trends and give distorted comparisons. It's a timely
reminder, given how often infographics show up in your Facebook and
Twitter feeds these days."
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